001: Not Everyone is Your Client – Create Your Avatar

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On Today’s episode of PROFITographers, we will be discussing the never ending topic of defining your photography client.  Who they are, who they are not and how this intergrates into your own business.

This whole episode really comes down to taking a step back and clearly defining your Avatar.  This is your perfect ideal client.  This is what your photography business should be centered around.

Your marketing, sales, advertising, presentations, services, products and more should be centered around this the values and expectations of this avatar.

Gone are the days of feeling like the newbie photographer is taking business away from you the moment you embrace and accept that not everyone is your client.  We will introduce this concept today and will take further deeper dives into this topic and more in the future.

 

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