Paul and Melissa

Thank you for taking the time to visit our PROFITographers resource website. We are so excited to be part of your journey of building a successful and profitable photography business, leading to more effective business practices and an excellent quality of life!

We believe that this website will help thousands of people transition into a profitable business within photography, by providing you a foundation to work from and platform to move forward with.

This is NOT a site that’s only about your camera. This is also about business. It’s the starting point to make you take a step back and access where you are now, and where you would like to be. We hope to help you think differently by stopping you from being caught up with the latest fads and hype and to actually build a photography business worth having.

So it’s time to pull the curtain back and share with you a little about us!

About Paul

I have personally taught tens of thousands of sales people around the world in the past 24 years about marketing, sales, branding, positioning, in person sales, presentations, handling objections, and more. Business is business and the concepts, tools and ideas I share with you here you can apply in any industry. First, you need to be open minded to know I am starting from the ground up to help you build a solid foundation to work. There are no shortcuts to long term success, so if you put in the time and effort you will find yourself on the right path.

In 2008, I had never photographed anyone in my state for money. I was flat broke living on a friend’s sofa, as I had just lost everything financially. No one knew me as a photographer.

I started from zero and in less than 5 years, I took the knowledge I acquired throughout my business life and was successfully able to position myself as the number one photographer in my marketplace.

Last year in 2014, I photographed over 700 professional headshots, 35 weddings (of which I booked out by March of the previous year), and 132 specialized Santa Experience Sessions (That got me international attention this past year in USA Today, Rangefinder Magazine and other publications!) I am walking the walk, just like you. Again, the information I give you isn’t fluff. It isn’t about you buying the latest Lightroom Preset or Ipad Presentation software. It isn’t about buying the latest lens or camera. It is about building a successful and profitable business in photography. And I am so excited to diving deeper into topics that are most important to you!

About Melissa

Born and raised in Delaware, I have always had a huge curiosity about personal development, interpersonal communication, and the desire to live our best lives. I fulfilled this curiousity by pursuing a graduate degree in the human psychology field, as well as certification Neuro Linguistic Programming. This path led me on a journey of coaching clients from all different walks of life throughout the United States. My coaching incorporated stress reduction methods and I shared one variation of these in my book In10tions: A Mindset Reset Guide to Happiness, which is a 90 day guide that teaches you how to shift your mindset to one that is more positive and powerful. I also had the pleasure of sharing my experience at the 2015 TEDx Wilmington event, and continue to speak and teach workshops throughout the United States.

I am passionate about helping people live the life that they truly deserve…a life that is full of abundance, joy, and fullfillment…a life that seems so far out of their reach, but is right there in the palm of their hand, all by using mindset shifting skills. When you can incorporate these skills into your daily routine, you will not only create a more successful and profitable business, but will decrease your stress levels, create stronger more fulfilling relationships, build your self confidence, and discover a greater understanding of your life’s purpose.

About US

When the two of us met, we had an instant connection and were even more thrilled that we shared a similar perspective on best business practices. We really wanted to create something unique and helpful for photographers and their business. Whether you are just starting or have been in this field for some time, we hope that what we have created will impact you in a positive way, open up your eyes and mind to new ideas, create curiosity on how you can improve your business even more, and become part of a tribe of amazing, like minded individuals who want to be profitable in all ares of their life. We want to bring something different to the photography field by being educational, helpful, and transparent in everything that we do. We are real working individuals in the photography field, working in a real everyday market, and we want to share our experiences and successes with you so that you can also learn and grow!

Your comments will help us design books, webinars, and podcasts in the future, so please feel free to contact us at Your input is important to us!

We are looking forward to being part of this journey with you and hope this website and community expands your mind to think about your own business differently…helping you build your foundation to becoming a PROFITographer!

Let’s get started with being profitable!

Paul Pruitt & Melissa Escaro